登入
注册
-
Ch1 Scope of Marketing for New Realities
-
Ch2 Marketing Strategies and Plans
-
Ch3 Marketing Research and Analysis
-
Ch4 Building Long-Term Customer Relationships
-
Ch5 Buying Dynamics of Consumers and Businesses
-
Ch6 Target Marketing
-
Ch7 Competitive and Effective Brand Positioning
-
Ch8 Branding and Core Business Growth
-
Ch9 Product Mix and New Offerings
-
Ch10 Designing and Managing Services
-
Ch11 Concepts and Tools for Strategic Pricing
-
Ch12 Developing and Managing Strategic and Integrated Marketing Channels
-
Ch13 Managing Retailing, Wholesaling, and Logistics
-
Ch14 Designing and Managing Integrated Marketing Communications
-
Ch15 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
-
Ch16 Managing Digital Communications: Online, Social Media, and Mobile
-
Ch17 Managing Personal Communications: Direct and Database Marketing and Personal Selling
-
Ch18 Responsible Marketing in a Global Environment
-
Ch1 中文版
-
Ch2 中文版
-
Ch3 中文版
-
Ch4 中文版
-
Ch5 中文版
-
Ch6 中文版
-
Ch7 中文版
-
Ch8 中文版
-
Ch9 中文版
-
Ch10 中文版
-
Ch11中文版
-
Ch12
-
Ch13 中文版
-
Ch14 中文版
- 课程介绍
- 课程安排
- 評論
