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註冊
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Ch1 Scope of Marketing for New Realities
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Ch2 Marketing Strategies and Plans
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Ch3 Marketing Research and Analysis
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Ch4 Building Long-Term Customer Relationships
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Ch5 Buying Dynamics of Consumers and Businesses
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Ch6 Target Marketing
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Ch7 Competitive and Effective Brand Positioning
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Ch8 Branding and Core Business Growth
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Ch9 Product Mix and New Offerings
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Ch10 Designing and Managing Services
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Ch11 Concepts and Tools for Strategic Pricing
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Ch12 Developing and Managing Strategic and Integrated Marketing Channels
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Ch13 Managing Retailing, Wholesaling, and Logistics
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Ch14 Designing and Managing Integrated Marketing Communications
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Ch15 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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Ch16 Managing Digital Communications: Online, Social Media, and Mobile
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Ch17 Managing Personal Communications: Direct and Database Marketing and Personal Selling
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Ch18 Responsible Marketing in a Global Environment
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Ch1 中文版
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Ch2 中文版
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Ch3 中文版
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Ch4 中文版
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Ch5 中文版
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Ch6 中文版
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Ch7 中文版
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Ch8 中文版
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Ch9 中文版
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Ch10 中文版
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Ch11中文版
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Ch12 中文版
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Ch13 中文版
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Ch14 中文版
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