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1121 Syllabus
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9/23 Creativity and Constraint
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9/30 Study on the develpment trend
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Cultureal and Creative Trends
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10/14 Education as Tool for the develpment
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From Cultural to creative industries
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11/25 Balancing Act
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11/25 Marketing mix practices in the cultural industries
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12/2 Culture Economy Policy
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12/9 The decision making process
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12/16 The STP Model
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Marketing Segmentation
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12/23 The issue of design
- Course Introduction
- Course Plan
- 評論
