登入
註冊
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Ch 01 Defining Marketing for the New Realities
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Ch 02 Marketing Planning and Management
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Ch 03 Analyzing Consumer Markets
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Ch 04 Analyzing Business Markets
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Ch 05 Conducting Marketing Research
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Ch 06 Identifying Market Segments and Target Customers
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Ch 07 Crafting a Customer Value Proposition and Positioning
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Ch 08 Designing and Managing Products
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Ch 09 Designing and Managing Services
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Ch 10 Building Strong Brands
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Ch 11 Managing Pricing and Sales Promotions
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Ch 12 Managing Marketing Communications
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Ch 13 Designing an Integrated Marketing Campaign in the Digital Age
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Ch 14 Personal Selling and Direct Marketing
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Ch 15 Designing and Managing Distribution Channels
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Ch 16 Managing Retailing
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Ch 17 Driving Growth in Competitive Markets
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Ch 18 Developing New Market Offerings
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Ch 19 Building Customer Loyalty
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Ch 20 Tapping into Global Markets
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Ch 21 Socially Responsible Marketing
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- 課程安排
- 評論
