課程內容概要本課程的目的在加強學生對電視新聞、節目中影像包裝及行銷的認識，教授學生製作節目宣傳片及影像包裝技能。課程也將指導學生畢業專題作品行銷宣傳之創意表現，其內容包含包裝設計和將畢業展主題與各畢業組影音作品做視覺整合行銷的策劃能力。
This course aims to enhance students’ knowledge of TV packaging production; to enable students to produce promotion clip for TV program; to develop skills required for audio-visual packaging production. The module is also to facilitate final- grade students to produce innovative audio-visual work to be used for their degree projects, including developing skill in production packaging, and integrative marketing ability in visual planning to meet the need of visual coordination of the theme of degree show with a series of fourth grade students’ degree work.
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